SEGA | Sonic Rumble

As a visual artist on Sonic Rumble, the focus was on shaping a cohesive and engaging visual direction for a fast-paced multiplayer experience. The work involved refining the overall aesthetic, balancing clarity and energy to ensure the visuals remained readable and impactful in motion. A key part of the process was evolving the style to feel more mature while preserving its playful core. Through adjustments in color, composition, and graphic elements, the visual language was elevated to better connect with a wider audience while staying true to the game’s identity.
/ Overview
Sonic Rumble is a multiplayer action game, where players compete in chaotic challenges.
Client
SEGA
Date
2024-2026
Category
Branding, Social Media
Final Result
Balance between playful and mature
The updated visual direction strikes a balance between playful and mature, making the game more appealing to a broader audience. The result is a more versatile and engaging style that strengthens both visual identity and market reach.
/ More Project
START
/ 2025
ME Studio
/ 2023
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