Unified branding across 18 global offices, creating a consistent and recognizable identity worldwide.
The project addressed the challenge of an ununified brand that was difficult to manage across 18 offices worldwide. Inconsistent visuals and a lack of clear guidelines made it hard to maintain a cohesive identity at scale. By developing a standardized and flexible branding system, the identity was unified while still allowing room for local adaptation. This resulted in a more consistent, recognizable presence and a system that is significantly easier to manage and apply across all locations.
